Understanding Project Briefs
Use this as a breakout of understanding what all lives within our organization project briefs by section and by need.
What is a Project Brief?
A project brief is an aggregate document that allows for an assigned team to communicate effectively with our clients to work on a project within a set list of guidelines. These guidelines are typically organized by sections, depending on the project — we will allocate needs to certain sections and eliminate others.
Sections:
Background - General information about the client and details related to the overall scope.
Assignment - Direct comments about the project scope and what we are to do.
Specification(s) - Are there any print, digital or design specifications (dimensions, weight, etc).
Consideration(s) - Details about the project that have been previously identified, and we can't forget.
Desired Behavior(s) - Actions and functions of the project that make it unique/satisfy client needs.
Assumption(s) - Inherent understanding of the project boundaries and attributes.
Mandatory - Must have function, language and ability of the project.
Audience - Who is this project created for and catering to? Age, demographic, persona, etc.
Team - Members of the team assembled to perform this project (Roles, time, expectations).
Timing - Milestones around when the project needs to be completed.
How to build a brief?
Header Area:
Identify what type of brief that is being worked on:
Project Brief - General brief, typically what we share with our client to reference the overall project.
Creative Brief - Specific to Creative team, may vary on sections and references.
Production Brief - Outlines a film by phases (Pre, Pro and Post). See Production for more details.
Give background details on project:
Client: Full referenced legal name of client/entity.
Project: Reference the correct Project Name, ex: TWC18_INTERN_U3 Project Name
Date: MM.DD.YYYY Ex: 05.08.2018
Document Version: Identify which iteration of this document is being viewed. Versions are updated based on GIT system.
Body:
The Sample Project Brief gives a digest of what should be visible per section of the overall project. Fill out accordingly.
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